Ball Aerospace and Technologies Corporation Essay -- Business, Aerospa

Ball Aerospace and Technologies Corporation is a leading provider of Aerospace hardware. They specialize in the design and development in imaging and precision attitude control. Ball Aerospace and DigitalGlobe have been working together since the mid 90’s and Ball has been a key partner in meeting the increased demand for earth imaging and enhancing the geospatial information market. With the success of QuickBird, which was launched in 2001, images as small as 2 feet can be identified. Because of this, the two Companies merged their technologies and started working towards higher resolution capabilities in the aerospace industry. That is how WorldView 1 and WorldView 2 were designed and built. They launched in 2007 and 2009 respectively and are currently in a low earth orbit. Once again DigitalGlobe will be the customer for an additional WorldView (3) , which was awarded to Ball Aerospace and ITT in August of 2010 and the expectations of the satellite are much greater th an the previous two WorldView spacecrafts (De Selding, 2010). Ball is currently in the production phase of WorldView 3, which has an anticipated launch date of 2014-2015. Once complete, it will have the highest resolution camera on a remote sensing satellite in the commercial sector. WorldView 3 is expected to provide DigitalGlobe with higher resolution images much quicker than WorldView 1 or 2. This can be largely attributed to emerging technology and modifications made to the two previous WorldView satellite designs. With minimal changes in design, WorldView 3 can provide images to several government and commercial customers to help with things such as: national defense, land mapping and natural relief. After WorldView 1 was launched in 2007, it ... ...e imagery and also national defense purposes. The impact of all three WorldView satellites has been phenomenal to satellite technologies around the world. Arial views of the earth have come to great lengths in providing customers with fast, clear images. WorldView 1 and 2 has been able to provide commercial businesses and the government with a new technology that can capture images very close to the ground and with high resolution. The demand for the high resolution imagery is so great; DigitalGlobe is already in preliminary discussions about adding a fourth satellite (WorldView 4) to its constellation. The remote sensing spacecraft industry will continue to be an emerging technology for years to come. I would venture to say the aerospace industry in general could also be viewed as an emerging technology as competition in the industry continues to grow.

Ethos Logos Pathos

Ethos Logos Pathos BY watermelon Everyone knows about the gas prices rising, and Assurance uses that to there advantage. Raise you hand if you would pay for gas today if you knew the price was going down tomorrow. Who would right? We need to use gas every day and we pay so much to buy it. Most people like to save money but only when it's convenient. Assurance has made saving money easier than ever on a product we buy every week. Thesis Statement: Assurance states that with the Flocculates, the gas price predictor this will no longer be a problem. Ethos- credibilityObserving the element of ethos in this ad is pretty easy. Aside from flashing there logo a couple times in the ad, Assurance, a company well known for changing the way we use smart phones and computers to purchase the necessities of life, like car insurance. They were the first company to make it possible to purchase car insurance yourself without an agent. They are always looking for innovative ways to keep helping their c ustomers skip the middleman. They are building on their reputation for providing good online applications by now providing the Flocculates. PathosThis Assurance commercial lacked in pathos, or emotion. The ad focused more on ethos and logos. That is one thing I would change about this commercial. But on the other hand the commercial wasn't aimed towards kids, they aren't the ones buying car insurance. But that's beside the fact that this commercial lacked pathos. Logos This ad was a good example of logos- persuading an audience with reason. We all know we need gas to carry on our daily lives and Assurance made it simple. Its logic to wait a day to get gas cheaper. It Just doesn't make sense to pay more than you have to.And Assurance seed that logic to make a great commercial. Lets not forget to mention they said you could tell the future by using their product. Conclusion To wrap it all up they did great in two of the three categories of ethos pathos and logos. Even though they didn 't incorporate pathos in their commercial they still made a great ad. By observing the elements of ethos logos and pathos we can see that Assurance did a great Job in marketing their product to their audience. Next time your watching an ad keep these tactics in mind because they might Just be persuading you more than you think

Entrepreneurs Case Study - 1127 Words

Running head: Entrepreneurs’ Fears Case Study Entrepreneurs’ Fears Case Study Introduction The White House would like to raise exports by small business, however the unreliability of the global market is frightening the enterprise. President Obama would like to help out small businesses by asking Export-Import Bank to rise export funding by more than a third, to 6 billion dollars. With these increases he hopes to double American exports and encourages small businesses to go abroad. It is extremely hard for small businesses to go abroad though when the larger businesses dominate exports accounting for close to 60 percent of the 1.2 trillion dollars in exports. Small businesses are just not as experienced and aren’t able to†¦show more content†¦Currency can raise a problem because having an unforeseen currency variation can destroy profits, for instance credit card transactions can cause serious problems depending on the provider and their provider’s currency conversion. Language barriers can be extremely hard when dealing with other compa nies overseas because it is almost impossible to conduct business without proper communication. Depending on where business it being constructed it may be hard to find a proper translator. It’s obvious that different countries have different laws that must be followed and if a small business is not familiar with these different laws they could find themselves in a lot of trouble. Lastly, time zones doing business globally may cause small businesses to be open later hours than originally needed, this mean they will have to pay employees more money for staying late or hire more employees to work those shifts, either way that is more money. (Duff) Analysis of the Problem, Solution, Implementation, and Justification The first way and most important way for a small business to succeed when going global would be to find the right partners. Building a strong relationship with the country you want to work with is huge and you want that person to be someone you and the country of choice trust, also you want them to be able to vouch for you. This will eliminate the downfall of notShow MoreRelatedEntrepreneur-Case Study2891 Words   |  12 Pagesexcellence eighties and nanosecond nineties, it will not be exaggeration so say it is entrepreneurship twenty first century. Who is an Entrepreneur The term Entrepreneur calls to the mind varied images like do-it-yourself personality, the lone inventor, a high tech entrepreneur, a flamboyant promoter etc. The following words are usually ascribed to an entrepreneur: moderate risk taking, innovation, alertness, decision making and responsibilities seeking, ambition, desire for independence, responsibilityRead MoreCase Study of an Entrepreneur1478 Words   |  6 PagesCASE STUDY OF SHAHNAZ HUSSAIN Shahnaz Husain, CEO of Shahnaz Herbals Inc, the prominent Indian female entrepreneur best known for her herbal cosmetics, particularly skin care products. She is making a constant effort to beautify the skin of people with her beauty products. She has been continuously striving hard to slow down the aging process and nourish the skin of people and thus make them look younger than their age. 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